Trucking Sales & Marketing Strategy
Trucking isn’t just another industry to us – it’s part of our DNA. We’ve spent 10+ years helping companies that sell services to trucking carriers (insurance, factoring, fuel cards, etc.).
The Roadblocks in Selling to Carriers
If you’re targeting trucking companies, you’ll recognize these pain points:
Fragmented Market: Trucking companies are typically small—90% have fewer than ten trucks. To scale revenue, your sales process must reach thousands of prospects efficiently.
High-Volume Sales Required: You need to reach tens of thousands of prospects to grow. Cold-calling all day isn’t sustainable. Without automation, your small team drowns.
CEO Overload: You know trucking, but building and scaling a structured sales process is another game. You’re busy running operations, not tracking leads or training sales reps. This chaos stalls your growth.
“In 2024, we lost about 30% of our sales team, including our top seller. Even with that setback, Chuck and Team helped us maintain our count of qualified leads by simplifying key parts of our sales process and cranking our automated outreach. He helped our sales team do more with less effort.”
How Tico Ops Accelerates Trucking Sales
Sales Systems Built for Scale:
We implement CRM systems (Salesforce, HubSpot, etc.) and automate your outreach. Leads get automatic emails and texts. Follow-ups run on autopilot, so your small team can handle huge lead volumes.
Pipeline Clarity & Lead Prioritization:
We build effective lead-scoring systems so your team spends time on prospects most likely to close. Real-time dashboards provide clear pipeline visibility, pinpointing bottlenecks and opportunities so you make informed, quick decisions.
Clear, Proven Sales Strategy:
We craft precise sales scripts, cadences, and landing pages that convert leads and keep customers buying. We handle your forecasting, scenario planning, and set realistic, profitable goals.
Metrics, Training, and Accountability:
We deliver clear reporting on key metrics: cost-per-acquisition, lead-to-close rates, and revenue forecasts. Beyond the numbers, we actively train your sales team, help design effective compensation plans, and provide fractional sales leadership to ensure your sales operation scales sustainably.
Why Tico Ops?
Experience matters. We know trucking, sales, and operations inside out. No ramp-up time is required; we deliver immediate impact. You get a seasoned, proven partner who understands exactly how to scale your sales operation quickly and sustainably.